How NetApp Reduced Marketing Engagement Noise for Sales with Surge Scoring and Ask Cal
11 min read
How NetApp Reduced Marketing Engagement Noise for Sales with Surge Scoring and Ask Cal

Marketers have millions of lines of data, but without a way to translate touchpoints into insights, Sales is left in the dark, and Marketing can't prove the ROI for their campaigns. For GTM alignment, revenue teams must build trust and collaboration through democratized data.

CaliberMind uses advanced attribution modeling to shine light on engagement insights by reducing marketing noise and meeting salespeople where they live-in Salesforce. Using Ask Cal, Calibermind's embedded AI, sales teams can self-service insights about any account, receiving high-value data about buyer journeys, action items, and demos.