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Supercharging Rules-Based Marketing to Win at Fantasy Gaming
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Jayant Kshirsagar Jayant Kshirsagar
Nikhil Lalvani Nikhil Lalvani
7 min read
Supercharging Rules-Based Marketing to Win at Fantasy Gaming
CleverTap CleverTap

How Dream11, Indian gaming unicorn, gained their tens of millions of users and overcame the challenges of user retention by perfecting the user experience.

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