You've probably heard the phrase "digital marketing", and you may even understand that you need to to get better at it. But, what exactly does this look like? Obviously, you can't go forth and make your digital marketing efforts as optimal as possible if you don't really know what's involved with the whole thing in the first place. That's why we've created this digital marketing overview. Soon, you'll have a better understanding of what digital marketing is, why it's important, what channel optimization truly means in this technological age that we live in.