Learn more about the TikTok bill and what brands can do to minimize impact. In many ways, TikTok has revolutionized the marketing landscape. Its unique algorithm has helped brands and creators engage with consumers in ways that weren't possible in the past. Paired with influencer collaborations and personalized advertising, TikTok has democratized marketing, empowering businesses of all kinds to connect with consumers on a more personal level, build tight-knit communities, and drive viral sales.