What differentiates your agency from other agencies? The best way to gain a competitive advantage is to understand the primary issues that marketers are facing and help them solve those issues. The State of MarTech report, by the research firm Ascend2, surveyed 187 marketing professionals and uncovered the primary challenges that marketing professionals face. Here are five areas you can fix for marketers and differentiate yourself from the competition: Fix their data problem. Insufficient data and utilization are holding marketers back from having a competitive advantage. Marketing teams are having trouble utilizing distinct types of data collected to deliver that