Associated with
Abhi Jadhav
Posted Sep 24, 2019
•
6 min read
How to Calculate Customer Lifetime Value for SaaS Businesses
For SaaS businesses, customer lifetime value (CLTV) is one of the key metrics that needs to be tracked as part of the customer experience program. It gives you a clear indication of how valuable a customer is to your company, instead of just focusing on their first purchase.
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