With 5.6 billion
[https://kenshoo.com/monday-morning-metrics-daily-searches-on-google-and-other-google-facts/]
searches per day, Google may seem like the only search engine worth optimizing
for-but it's not the only one in town. Microsoft's Bing is Google's noisiest
neighbor. It might not have Google's clout, but it runs an impressive 12 billion
[https://www.statista.com/topics/4294/bing/] global searches per month.

Bing may not have Google's level of reach, but it does come with distinct
be