Mobile commerce is growing rapidly. By 2019, mobile advertising is expected to represent 72 percent of all U.S. digital ad spending, according to MarketingLand. And four in five smartphone owners use them for online shopping. For small business owners, there are big benefits to reaching customers on the move.

What works best for your desktop audience may fall flat with your mobile audience. As mobile device usage continues to grow, it's crucial to consider the mobile user's mindset when focusing on mobile lead capture.