Posted Mar 31, 2022
•
5 min read
Building a "personal bank in a digital age" with a 360-degree customer view
By assessing browsing behaviour to create more effective personalised banners, ABN AMRO reached uplifts in click-through of up to 280% on owned channels with e-commerce propositions – without the need for complex data science models
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Tealium
Featured by Motion
