Associated with
Cristy Garcia-Ebert
4 min read
Marketing to the New Informed Consumer
Today's consumer, more informed than ever, isn't shopping for new products like they were a few years ago. Email, ads, TV, and mail no longer account for all the product discovery opportunities someone has today. New research from eMarketer and impact.com finds that 69% of consumers discover new products every week via a mix of online and in-person experiences.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice by AudiencePlus, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Impact
Featured by HubSpot Hacks
