Besides increasing the rate at which leads are generated, Lead Gen Forms also give Bynder the confidence to gate high-value content without undermining engagement. When the business launched a DAM for Dummies guide, in association with the publisher, Wiley, Lead Gen Forms played a key role in driving ROI. "This was great middle- funnel content," says David. "And when we combined it with Lead Gen Forms it just took off. Our cost per conversion, which had always been good with LinkedIn, got even better. We spent less and were still able to increase leads by 500%."