While digital communication continues to change at an extremely fast pace, email remains a reliable and versatile marketing tool for all businesses. But don't be fooled. Your email audience is savvy and short on time. They aren't combing through their inbox looking for your email. Instead, they are scrolling quickly and only opening emails that grab their attention. So, is there a magic trick to stop the scroll?
Not exactly. But it's important to deliver high-quality, interesting content experiences that can be consumed on-the-go – anytime, anywhere. This is where embedded content really shines.