The social media platforms that work for large businesses will work for small businesses:

Facebook
Instagram
Snapchat
LinkedIn
Twitter
Pinterest
Social media has proven to be one of the best tools out there for digital marketing. From free accounts to paid advertising, social media is the perfect way to increase the visibility of your company and gain a loyal fan base of followers.

But with so many options out there, it's often hard to choose an area to prioritize. After all, you're a small business-you most likely won't have the time or the money to monitor six different social media accounts. Luckily, you can stick with just a few platforms and still get that optimal reach that social media provides. Here's an overview of the five main social media sites and which markets they best serve. With this in mind, you can decide which platforms will reach your target audience through digital marketing and pour your resources where they matter most.