StreamYard, a top live-streaming platform, relies heavily on social media to connect with users and promote its services. As StreamYard's reputation and user base skyrocketed, so did its engagements and social conversations. Those online interactions ranged from fun, casual, interactions all the way to detailed technical support inquiries. Joanne Watt, StreamYard's marketing manager, faced the growing challenge of managing the surge in social media activity. Agorapulse offered Joanne a one-stop-shop for all of StreamYard's social media needs. She could now create, schedule, publish, and manage comments and messages-all from a single platform.