Times may be tough, but they've brought us all together in unexpected ways. As we forge ahead, let's be mindful of the good deeds and helping hands that will get us through this downturn.

In this edition of our new weekly blog series, Good Works and Great Ideas, which we publish every Friday, we'll address the importance of virtual tours in times of social distancing and take a look at why hotels must focus on leveraging video marketing now more than ever. We'll also take a look at a collection of articles and inspiring examples from the hospitality industry that demonstrate how hotels are helping others and making the most of this uncertain time.