Nearly everything we do online is tracked. That may not be a secret, but it's certainly an uncomfortable reality for most. In a 2020 study, 91% of respondents were concerned about the amount of data companies can collect about them. Today, we're seeing legislation slowly catch up to these concerns, and Big Tech companies are rolling out new privacy solutions to minimize abuse and anonymize the data they collect from users. But consumers are still skeptical and frequently opting to find their own way to explore the web, privately.
This growing audience of privacy-minded searchers is increasingly abandoning Google for a search engine with this goal in mind, DuckDuckGo. So, is DuckDuckGo legit? If so, what do you need to know about it? We're sharing all the answers.