‎Cheat Code #25 - Make Content That Matters
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‎Cheat Code #25 - Make Content That Matters

Today we're talking with Tess Needham, Head of Content at WordPress VIP. After seeing Tess in action on the virtual stage for Aprimo Sync! 2022, we knew we had to have her back for a more in-depth conversation. In this episode, we get into Content as a Service, Composable Content Architecture, and why Best in Breed doesn't necessarily mean Best for Me. She also gets into what makes a good team, and what she has learned from their annual Content Matters report--spoiler alert: more content isn't always the answer.