MMS marketing has been around for a few years, but when it comes to launching a new product or promotion, most business still limit themselves to SMS messaging;however, with the right MMS marketing tactics, the medium can bring in a lot of business. Mobile coupons and other offers are usually plain text affairs, and the popularity of shortcodes and keywords has caused many businesses to lose sight of the bigger picture.

This is somewhat surprising given the wide availability of MMS, which allows brands to entice customers with images as well as words. If you're interested in harnessing the power of rich media to give your mobile marketing campaign a shot in the arm, consider the following applications of MMS: