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Eric Ries
Ian Khor
Posted Dec 7, 2022
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5 min read
How to use the five whys technique during user interviews like a product manager
I'll detail how I use the "Five Whys" framework during discovery as a tool to coax and cajole as much information out of customers as possible. All so that I am better able to understand the root issue or problem the customer is asking me to solve in the first place.
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