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Randy Frisch
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Breaking Down the Barriers Between GTM Teams w/ Amanda Bird Malko, CMO at G2 [Podcast]
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On this episode of The Marketer's Journey, I interview Amanda Bird Malko, CMO at G2, a software marketplace that reaches more than 60 million software buyers each year. Amanda discusses the importance of bringing teams and various stakeholders together to work towards one shared vision. She offers tangible and tactical tips for breaking down the silos among various teams like marketing, engineering, and product so everyone can work together more symbiotically.
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