Is Hallmark the blueprint for a modern media co? -
Posted Feb 16, 2022 7 min read
Is Hallmark the blueprint for a modern media co? -

On February 14, 2022, it was estimated that there were more than 145M Valentine's Day cards exchanged in the US (and that's not including the cute ones passed in classrooms). In a digital world, few things have maintained physical relevance as much as Hallmark cards.  Let's get into how it's happened and how they represent how a "non-media" company turns themselves into a media company.

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