Publishing in a Cookieless World
Publishing in a Cookieless World
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Every publisher knows they need to diversify their revenue streams - and
they've known it for years. Now, with the imminent demise of third-party
cookies, that realization has gained increased urgency. Third-party cookies
collect the data that powers programmatic advertising, and programmatic
accounts for the huge majority - 86% - of all digital display advertising.

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