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Randy Frisch
1 min read
Strategic Positioning is Key to Relevance with Customers w/ Tom Butta [Podcast]
On this episode of The Marketer's Journey, I interview Tom Butta, CMO and Chief Strategy Officer (CSO) at Airship. As someone who's held almost 10 different CMO roles throughout his career, Tom's learned a thing or two about positioning a brand in the market along the way. Tom shares his tricks of the trade from a leadership perspective and explains what it takes to be an effective CSO.
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