The Curse of Knowledge: How It Impacts You, and What to Do About It | UserTesting Blog
7 min read
The Curse of Knowledge: How It Impacts You, and What to Do About It | UserTesting Blog

If you're responsible for introducing customers to a company or a product for the first time, there's something you need to watch out for. It's called the curse of knowledge, and it can affect anyone who creates brand messaging, website copy, tutorials, or onboarding processes. The curse of knowledge is widely defined as:

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