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Posted Feb 23, 2022
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3 min read
The missing link between Sales and Marketing and how channel marketing technology can help
It's often thought of as a one-way street – marketing feeds sales the leads and sales takes over from there. But it's time to open the road to two-way traffic. As a career marketer, I'll acknowledge that the foundational tenet of marketing - its literal definition - is to support and promote sales. However, at [...]
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