Staying in touch with your leads is a critical part of your sales and marketing process. Where too many businesses fail, is treating emails like a chore, or worse yet, treating email subject lines as an afterthought.

Emails are the most common form of communication between most businesses and their clients, with an estimated 306 billion emails sent and received every day in 2020. Unfortunately, most businesses overlook the impact a good email subject line can have on sales and growth. If clients get irritated by your emails, they stop opening them. No open emails, mean no promos getting through, no product updates being seen, and no repeat business.