Prospecting Masterclass: Automating Sales Plays Across the Customer Journey
Associated with
Leanne Chescoe Leanne Chescoe
Josh Downs Josh Downs
Posted Dec 21, 2022
Prospecting Masterclass: Automating Sales Plays Across the Customer Journey

Building an omnichannel ABX program is daunting for any marketer. Hear from Nicole Kimmick, Director of ABM Marketing at Alation, on how she built a successful, scalable and responsive ABX program.