Whether we are aware of it or not, design matters. It's more than embellishment to words or art. When something is poorly designed, or not designed at all, it has a negative effect on the would-be customer, and it could hinder trust-building and lead to lower sales. Good design solves problems, presents information in an easy-to-consume way and communicates messages effectively. It can help connect businesses with their ideal clients, build trust and cultivate loyalty.