One way brands are accelerating their digital transformation efforts today is through the use of artificial intelligence (AI), long-touted for its ability to deliver greater speed and agility by automating, replacing, or creating business processes. But with leaner budgets - and, in some cases, less resources - marketing leaders will need to focus their investments to realize concrete value from AI.

It all starts with the website. A business' website has long been its digital "front door," but as a result of the pandemic, we've now seen a world in which it's the only door. The question becomes, how can businesses use AI to transform their owned web presence? Enter natural language processing (NLP), which ensures websites can understand user intent and deliver answers.