Podcasts can fuel your company's entire content strategy. And more and more B2B companies are using them to give their brands a voice to connect with their audiences.But podcasts require a lot of resources. Often, you have to combine the work of both internal and external talent. So, if you want to jump-start your show, you have to be willing to put in the work. In this episode of the Recorded Content podcast, our host Justin Brown shares five key steps to get through to launch your company's first podcast episode.