Demystifying Search Engine Optimization for Marketers, Web Designers, and Entrepreneurs
Associated with
John Jantsch John Jantsch
Phil Singleton Phil Singleton
Demystifying Search Engine Optimization for Marketers, Web Designers, and Entrepreneurs

SEO is one of the most important online channels and the glue that holds today's digital marketing efforts together.

In this session, you'll learn:

• Why keyword research is the key to unlocking your marketing strategy
• How to use content to guide the customer journey
• How to use key on-page ranking factors
• Why link-building is the ultimate act of networking