What happens when you blend the worlds of exercise physiology and marketing? Our latest episode features Leanne Dow-Weimer, a fractional marketing leader, who shares her unique journey from gym floors to executive offices. Leanne's story offers a fresh perspective on how personal training parallels marketing-it's all about understanding and motivating people. You'll learn how aligning marketing strategies with seasonal trends and focusing on sustainable, evidence-based approaches can lead to lasting success, avoiding the pitfalls of quick fixes.