Influencers play an essential role in the planning and execution of great events. For one, an industry influencer can make an awesome event speaker. They develop engaging content for our general and breakout sessions, and some can draw crowds of new registrants simply by showing up.
I recently met with Marketo's Senior Social Media Manager, Lisa Marcyes, to discuss influencer marketing, what it is, and how it's woven into the fabric of any good event.