Some of the highlights of the show include:
Roles and Responsibilities: Depends on size of organization
Product Features: Ensure customer awareness and adoption
Content Friction: Are you writing for the customer, prospect, or bot?
Consequences: Content experience brings people closer or further from brand
Brand Impact: What and whose problem are you solving? Seek and gain clarity
Common Goals: Consider entire journey to fill in gaps, achieve cohesive results
Team Sport: Speak same language to understand and align culture, purpose