97 - Why Air CEO Shane Hegde Believes Every Company is a Media Company

How do you solve a problem like scaling cloud storage? Shane Hegde believes the answer is changing your perception of what a company looks like.
Shane is Co-founder and CEO of Air, a creative operating system for marketers, that automates the mindless tasks marketers do every day.

Daniel and Shane jump right into how he got into the marketing space, what exactly a media company is, and why you shouldn't always jump on the latest trends.

You'll also hear Shane's take on why all businesses are media companies whether they like or not.