Key performance indicators to demonstrate the role of marketing in driving revenue.

As a marketing leader it's your job to demonstrate the value of your department in driving revenue and value to the business.

Steering the marketing ship isn't easy, but you can succeed by working with the right key performance indicators (KPIs).

Here, we'll look at the importance of key performance indicators and go over the five essential top-level marketing KPIs you should track as a department leader.