On the show today is Steph Smith. Steph is the head of product for Trends, which is a membership site for entrepreneurs under The Hustle. Previously she did content marketing for TopTal and is also the author of Doing Content Right, which did $40,000 in sales in the first month of launching.
I wanted to bring her on because Steph really knows her stuff when it comes to content marketing. She's done it for SaaS companies, marketplaces, newsletters, communities, and even herself. She's also a fantastic example of how to build in public the right way.
You'll hear about how she applies lessons learned playing chess and being a chemical engineer as a marketer and leader today, what the keys to her successful book launch were, and a Black Friday / Cyber Monday email that generated over 7 figures in annual recurring revenue literally overnight.