CX Confessions: Episode 7 Suzanne Fanning, Chief Market Officer at Wisconsin Cheese: Cheeselandia: A Micro Influencer Love Story
Associated with
Spike Jones Spike Jones
Katherine Post Calvert Katherine Post Calvert
Suzanne Fanning Suzanne Fanning
35 min read
CX Confessions: Episode 7 Suzanne Fanning, Chief Market Officer at Wisconsin Cheese: Cheeselandia: A Micro Influencer Love Story

We spoke with marketing pioneer Suzanne Fanning, CMO for Wisconsin Cheese, about the innovative and revolutionary ways this organization turned a small marketing budget into a campaign that "won" South by Southwest (SXSW) and became a favorite of Elon Musk.