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Measuring ROI as a B2B marketer
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As a marketer in the B2B industry, it can be hard to measure the value you bring through the content you generate.
Sure, your website analytics can help you assess how much traffic you are generating, and you can measure the conversions from visitors to sign-ups and subscribers... But those are just qualified leads you to hand over to the sales team. What about during the sales process itself?
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