Here are some interesting statistics on customer retention from 2021: Retention Boosts Profits: A 5% increase in customer retention can boost profits by 25% to 95%. (Hubspot)Customer Experience Matters: 34% of customers will NEVER buy from a brand if they have had just one unpleasant experience with that brand. (Oracle)Personalization Matters: 33% of customers will leave if the brand lacks personalization. (Nextiva)Knowing Your Customer Pays: 91% of customers are more likely to purchase from brands that provide them with meaningful and relevant offers. (Forbes) Yes, customer retention matters and if you can help your clients improve retention rates, you will