![How to create a winning hypothesis for your A/B test [Template + Example]](https://main-app-production-public.s3.amazonaws.com/lw1tolzh1g35mzqibv01fqq74woz)
Associated with
Tanya P.
Posted Jan 17, 2020
•
3 min read
How to create a winning hypothesis for your A/B test [Template + Example]
The elementary purpose of an A/B test is to improve user experience, eventually increasing the chance of converting visitors to leads. While you already might have several ideas you want to A/B test, you should pick the one which is grounded in data-backed reasoning. In testing terms, the crux of a solid A/B test is its...
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