Advancements in personalization announced at Adobe Digital Summit 2021

It's been a year since the pandemic rose to a global scale, causing industries to rapidly accelerate their digital transformation initiatives, pivoting to meet very urgent digital consumer demands. Last year, our Adobe Summit event needed to pivot as well, moving in 3 weeks to be completely digital. Last year's Adobe Summit became a showcase for the necessity of personalization, using Adobe Target to deliver recommended content and personalized messaging to our record digital attendees.

One year later, we're excited to deliver another highly anticipated Adobe Summit, with personalized experiences for registrants powered by Adobe Target. The topic of personalization at scale, rapidly adapting to changing consumer needs and providing superior customer service across web, mobile and digital devices - has never been more critical or top of mind. Last year, the "Future of Personalization" session in the Personalization track was the second top-viewed session, and it is positioned to once again be at the top, covering trends in personalization in a cookieless future, omnichannel offer decisioning, and AI/ML innovations.