Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. In this conversation, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu are joined by Ahmed Datoo, CEO and Co-founder of allGood and a self-described "recovering CMO."

Ahmed shares candid lessons from his time as a marketing leader and now as a founder, including why Marketing Ops often struggles for budget approval, what CMOs really value, and how martech is evolving from rules-based systems to reasoning-based AI. He also talks about the rise of digital agents, what it means for teams, and why the human element is still essential.

In this episode, you'll learn:

✅ Why CMOs prioritize program spend over Marketing Ops investments
✅ What CMOs actually care about when measuring impact and efficiency
✅ How attribution should be approached in a pragmatic way
✅ Why martech is shifting toward reasoning-based AI and digital employees
✅ How Marketing Ops leaders can align with CMOs to be seen as strategic