With 2020 underway, brands are searching for the best strategies to drive consumer loyalty. In a time where this is becoming harder and harder to attain, brands need to figure out how to stand out from the competition and add value to the relationship.
To make it easier, CrowdTwist conducted research into what makes customers loyal, how to engage customers beyond the purchase, and how to design loyalty programs that help drive better customer experiences. Here are the main takeaways: