Conducting a social media audit is a smart initial step to understanding the strengths, weaknesses and overall health of a social media program. Use your social media review to identify what is working, what needs to change and where fine tuning must occur. How the data and insights are used to rewrite a strategy and playbook is what sets apart the best social media teams. There are three things that you should figure out during your social media review in order to properly restrategize.