What does a crowded market mean to you? For me, it equals validated demand. So rather than spending your time educating and creating that demand, you can actually take a step back and think about how to position yourself differently. On today's episode, I'm sharing the story of David Neeleman's Breeze Airways. With a small change in mindset, they've differentiated themselves and are now one of the fastest growing airlines in the US. Find out how you can turn a crowded market into your biggest advantage.