3 THINGS RETAIL CFOS  NEED TO KNOW ABOUT PARTNER MARKETING
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3 THINGS RETAIL CFOS NEED TO KNOW ABOUT PARTNER MARKETING

In the partner marketing world, lots of articles are published on the channel's value to marketing and business
development leaders. But for chief financial officers (CFOs), not so much. Which is unfortunate because CFOs are
often much less familiar with the dynamics of this fast-growing sales channel.

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