What steps does a retailer need to take to win at the game of thrones every year? With holiday sales for retail exceeding $707B in 20181 and the 2019 US holiday season from Thanksgiving till end of the year expecting a 3.8%-4.4% growth in retail sales2, savvy retailers are actively procuring commerce platforms that incorporate artificial intelligence, personalization, machine learning, and predictive analytics to deliver an unforgettable customer experience this holiday.

We know shoppers' due diligence online before buying in store. A Deloitte holiday survey tell us that over 66% of shoppers would research a product online first then go into a store to make a purchase.3 The commerce experience is the first impression for consumers and needs to be cultivated for a solid holiday experience.