Companies like Uber and Lyft have been around for a few years now, and the impact they've had on the customer experience and the expectations around service can't be overstated. In fact, the term "uberization" has been so overused, there is a certain exhaustion that comes with every mention. But, the impact has been substantial. The expected experience these services have created has carried over into industries like Field Service.

This shouldn't come as a big surprise. Field Service is the perfect example of how moving toward a more "uberized" experience can create a huge competitive differentiator.

Keeping customers informed throughout the entire lifecycle of a field service engagement is something that all companies strive for, but also where most fall short. While updates can be provided via voice, SMS, and e-mail, the gold standard is to provide customers with the option to visually track, in real-time, the mobile worker on a map.