When done well, standing up a well-executed waitlist campaign can create momentum for weeks and months and ever years to come.

When done poorly, a BOTCHED waitlist/ pre-launch / pre-order strategy can turn any drop into a flop.

There are rules. I've created them LOL. But, I'm old and I've seen some things and I used to be an ecom customer service agent (my 1st role in ecom).
Meaning, I've personally felt the WRATH of unhappy customers who were tricked by a faulty waitlist / prelaunch / pre-order strategy. 🐲
Let's break it down, my dear sweet millionaire.